• It's your choice...

    We’ve all created our own aging stories based on who we think we are, our self-protective thinking and a heavily biased cultural narrative. From experience, study and connection with others, I’ve learned that I can change my stories, the identity I’ve curated, and trust my own picture of aging no matter what our culture keeps telling me. And so can you.

    Together, we'll picture your future through a lens of possibility — and create what you want on your terms. Through coaching, we'll decide what to work toward, how to get there, and how to keep you on track.

  • Along with fitness, nutrition, and engagement, changing your mental narrative is the foundation of active longevity.

  • When you were a teenager, sixty seemed grandfatherly, eighty ancient. We build stories about aging our whole lives, and they're almost always wrong. You can't stop physical aging, but you can slow your body's biological decay.

    I work with people rewriting that story — people who believe aging doesn't mean feeling or acting old. It means squeezing the juice out of every day: staying fit, staying active, staying connected.

    You have the chance to make the most of every day by questioning your stories and opening up to what's possible. All it takes is wanting it — and being willing to work for it.

  • See yourself differently, and your habits start to shift on their own.

  • Experience

    What does Neuroscience/Identity Based Coaching look like?

    Through coaching, we'll figure out what you want your life to look like, set goals to get there, and build the support to keep you on track.

    My job is to ask the right questions — to help you see past your stories. The most meaningful words I hear, whether coaching leaders or Healthy Aging clients, are: "I've never thought of it that way."

    Some clients come to me newly retired, or about to be, not knowing what's next… and it's a little scary. That fear comes from stories we've created — along with how our culture depicts aging.

    Your stories begin with who you think you are — your identity. Together, we'll explore whether that identity serves you and others. Identity is malleable: you can create one that's self-limiting, or one of possibilities.

    We'll also look at how our brains make self-protective, emotion-driven choices every moment — and learn to hear our inner voices objectively, choosing what to listen to.

    Alongside our story work, we'll tackle fitness, nutrition, and engagement — the more fit you are, the better you'll handle whatever comes your way. For food, we'll create a plan you can live with: balance, not deprivation.

    We'll also figure out what you're passionate and curious about, how to bring more of it into your life, and how to share it with others — community connection adds years to your life.



  • "Personal growth is not a race to the finish line. It is the journey of our lives. The way we come to see and re-see the world around us."

  • Ageism

    Ageism is the only "ism" where we're prejudiced against our future selves. When we turn it inward, we give up on physical activity and challenge, pull back from people, roles, and purpose, and stop learning because we think we're too old. Every struggle starts to look like "just getting old."

    It's self-fulfilling: you believe you'll decline, so you do. But it works in reverse too: believing you'll age well helps you age well, and that belief can be learned.

    Beyond the personal, it’s cultural; our healthcare system fails people over 65 more than any other group, and ageism at work hurts more than half of older workers.

    The story we believe about aging becomes the way we age, and only once we change our own stories can we work together to change the culture's.

    Anti-Ageism Facts:

    - Only about 2.5% of Americans over 65 live in nursing homes, and that number is dropping. Among people 85 and older, it's just 9%

    - 90% of people over 65 don't have Alzheimer's, and more than half of those 85 and older handle everyday life without help

    - People with positive views of aging live 7.5 years longer on average. They walk faster, heal quicker, and are less likely to develop dementia, even when they're genetically at risk

    - Americans over 50 make up 35% of the population but contribute 43% of U.S. GDP ($7.4 trillion). In the UK, older people contribute more than $50 billion beyond what's spent on their pensions, welfare, and healthcare combined

    - Ageism adds a staggering $64 billion a year to the cost of U.S healthcare

    - Older adults are 16% of the population but more than 40% of hospitalized adults, and they're the group most likely to be harmed by medical care

    - By 2030, about 31 million Americans will be over 75, the most in U.S. history. Yet the U.S. has about 7,000 geriatricians, compared with 58,000 pediatricians

    - Older adulthood can last 40 years or more. We'd never treat a 10-year-old and a 50-year-old the same, but we routinely lump a 60-year-old in with a 100-year-old

    - More than half of older U.S. workers are pushed out of long-held jobs before they choose to retire, often with financial damage they never recover from

    - Drugs are tested on people aged 30 to 59, then prescribed to people aged 60 to 100+, often with devastating effects

    Sources/Acknowledgements: Ashton Applewhite, Louise Aronson MD, 2017 report by the Journal of the American Medical Association, a Yale School of Public Health study 2018, The Gerentoligist -Oxford Academic, The American Society on Aging.

  • Everything we do starts with what you really want — and every goal you set is doable, as long as you're willing to put in the work to get there

  • Joel Kampf

    I wear a few hats from living a diverse life. I grew up in Hollywood on the periphery of the film business - worked in studios during high school, earned a degree in film, worked on movies, for producers and for a personal management and PR firm… and then I needed a change. A year later, I found myself teaching elementary school on the Northern Cheyenne Reservation in Lame Deer, Montana… culturally shocked, down to my socks.

     

    After fifteen years of teaching, I moved back into marketing as a direct response copywriter and brand strategist. While working with organizations, I saw a need and became a business and executive coach. Then I rode my bike across the country when I turned sixty and everything changed. I learned that I was capable of so much more than I thought, and only my preconceived stories were holding me back. So I took the lessons I learned on the ride and started doing the work offered on this site.

     

    Today, I need to do good work - work that helps others make the most of their lives as they age…. and I use the connective tissue of everything I do to make it so. If I had to pick one belief of mine that serves me the most, it’s that life is not a dress rehearsal and we only have one shot at it. I’m going squeeze the juice out of every day and help others to do the same. Hopefully, it’s contagious.

  • Contact

    Call or Email me for a free consultation.

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